Robert Woonacott
914 Pennoyer, Grand Haven, MI 49417 | Email: robert@woonacott.com
Professional Summary
Accomplished professional with expertise in team leadership, business development, web development, marketing strategy, and brand management. A highly skilled HVAC specialist, IT consultant, public speaker, and radio personality, with a track record of delivering effective marketing campaigns, business growth strategies, and technological solutions. Adept at trend analysis, program development, client services, and strategic planning, ensuring high-impact results in both corporate and entrepreneurial settings.
Core Competencies
Business & Brand Development
Marketing Strategy & Social Media Management
Project & Program Management
Web Development & Graphic Design
HVAC Systems & Troubleshooting
IT Support & Consulting
Public Speaking & Presentation
Leadership & Team Building
Quality Control & Process Improvement
Professional Experience
Resthaven – Grand Haven, MI (2023 – Present)
HVAC Specialist
- Oversee the facility’s heating, cooling, and ventilation systems.
- Ensure optimal performance and regulatory compliance for all HVAC operations.
Grapids Heating & Cooling – Grand Rapids, MI (2018 – 2023)
Trades Administrator & IT Specialist
- Managed all company IT infrastructure, including computers, phone systems, mobile devices, and field technology.
- Oversaw warranties, permits, and online management software for HVAC installations.
- Provided technical support for service technicians in the field.
AireServ Heating & Cooling – Grand Haven, MI (2017 – 2018)
HVAC Service Technician
- Diagnosed and repaired heating and cooling systems in residential and commercial properties.
- Provided customer consultations and energy-efficient solutions.
Automatic Spring – Grand Haven, MI (2016 – 2017)
Robotic Engineer
- Designed and implemented automated sorting software, improving production efficiency by 20%.
- Led robotic system programming for manufacturing line optimization.
Shape Web Designs – Grand Haven, MI (2001 – Present)
Founder & Web Development Consultant
- Develop and maintain custom websites, branding, graphic design, and online marketing solutions for small businesses and corporate clients.
- Specialize in social commerce, digital advertising, SEO, and content strategy.
- Built a Podcast Radio Station with 3.6 million global listeners.
PST Small Engine Repair – Grand Haven, MI (2008 – 2010)
Operations Manager
- Successfully launched and managed business operations, driving first-year revenue to $375,000 and increasing growth by 15% in year two.
- Marketed Dixie Chopper commercial mowers, positioning the company as a key distributor.
Chucks SME – Clarksville, TN (2000 – 2004)
Operations Manager
- Managed small engine repair business and developed marketing strategies to increase sales and customer reach.
Riptarget – Fort Campbell, KY (1997 – 2000)
Supervisor
- Oversaw network installations and IT infrastructure at Fort Campbell, ensuring system security and efficiency.
- Programmed and set up automated target systems for military training exercises.
Key Achievements
- Developed a nationally recognized marketing and branding strategy for multiple businesses.
- Created and managed a radio podcast station with over 3.6 million listeners worldwide.
- Founded Shape Web Designs, providing web development, hosting, marketing, and IT consulting services.
- Designed and programmed robotic sorting systems, increasing manufacturing productivity by 20%.
- Set up targeting systems for Fort Campbell, Kentucky, aiding in military training precision.
Technical Skills
Web Development & UX/UI Design
Social Media Marketing & SEO
Graphic Design & Photography
IT Infrastructure & Troubleshooting
HVAC Systems & Maintenance
Electrical & Mechanical Systems
Public Speaking & Broadcasting
Certified Welding
Education & Certifications
Baker College – Associate’s Degree in Business & Marketing
Michigan Tech School – Certificate in Sound Production & Engineering
Fremont High School – Diploma in General Studies